The search for training is constant in marketing, that’s why we created a list with the best digital marketing courses.
Whether you are a beginner or an expert, there is always something to learn.
With the arrival of the internet and the new consumer behavior, the way companies communicate with their customers has changed.
Specialists in the field needed to reinvent themselves.
Several digital marketing tools have become part of the agencies’ day-to-day activities.
But this is not over yet!
The transformation continues and if you want to be a good marketer you need to be aware of new trends and strategies.
Among the top seven free and paid digital marketing courses you need to know about are:
- Content Marketing Course – Rock Content University
- Social Media Marketing Course | ComSchool
- Google Academy
- Complete Certification in Digital Marketing – Rock Content University
- Digital Marketing Planning Course | Goobec
- Google Partners Certification | Goobec course
- Master in Marketing and Digital Communication | ESPM
Below, we divide these courses into three levels of training: beginner, intermediate and advanced. Take the opportunity to learn more about each one. We hope you enjoy it!
Best Digital Marketing Courses for Beginners
1. Content Marketing Course – Rock Content University
The Rock Content University is one of the most relevant distance learning platforms for those who want to start taking their first steps in marketing actions.
Even for professionals trained in areas such as Advertising and Communication, a more focused preparation is interesting.
Within the basic level, we recommend that you start with the free course of Content Marketing, after all, “content is king” in the marketing actions (if you have never heard this phrase, the recommendation to conduct this course is even more relevant).
Digital marketing has many areas, but it is almost certain that you will be dealing with content at some point, so it is interesting to realize that this is one of the best introductory digital marketing courses.
Depending on the scope of the course, among the skills you will develop are:
- understanding how to use content to generate qualified leads and convert customers without supporting paid advertising actions;
- Content Marketing Tactics Management Methods ;
- tips on how to monitor the results of actions taken.
If you want to be a content producer, also known as a copywriter, you can amend the training with the Web Content Production Course, also free and present on the Rock Content platform.
Also Read: What is Copywriting: 9 Techniques to Convert More and Now!
Depending on the area you want to work within digital marketing, it is important that you take other courses, also within Rock Content University. We indicate two more:
- Social Media Management Course
- SEO (Search Engine Optimization) Course
2. Social Media Marketing Course | ComSchool
Marketing for social networking is one of the major areas within digital planning and one of the most sought by customers from different segments.
If you work with social media, taking this course will put you at the intermediate/advanced level within that niche, quickly.
This is a very robust training, offered by one of the most valued educational institutions among marketing professionals and with the best courses in digital marketing in Brazil, ComSchool.
The course is offered in face-to-face or remote format and enables students to generate good returns on investment in campaigns on major social networks, such as:
- Twitter and more.
You will also receive general information about:
- post-management systems;
- user management;
- purchase of advertisements;
- strategies to increase the number of followers and more.
Digital marketing courses – intermediate level
3. Google Academy
When we start talking about sponsored links, we are usually dealing with professionals at intermediate levels who know how campaign planning works. So here are the media buying courses on Google. And where better to learn how to do campaigns on Google than on the tool itself?
All Google wants is for its customers to click on its ads, after all, that’s the only way it gets paid. Thus, the best-sponsored links digital marketing courses are within the Google Academy. They are divided into 4 groups:
- Google Ads
- Google Analytics
- Google Marketing Platform
Within the Google Ads Course, for example, you will find classes aimed at:
- Google Ads for mobile;
- Google Ads display advertising;
- Google Ads for video;
- Google Ads search advertising;
- Google Shopping;
- Sales of digital solutions.
All courses are free and you can start devouring each one if you want to work with this very relevant area within digital marketing strategies.
Google Academy also offers certification so that you can become a Google partner and prove your mastery of the tool. In the video below you can see one of the classes that help you prepare for this certification.
Also read: How to create Google Adwords campaigns
4. Complete Certification in Digital Marketing – Rock Content University
Look at her here again! Rock Content University appears here again because it offers a full mid-level digital marketing certification that will set you apart for a more eclectic background and a view of the big picture.
The course is not free, but it is worth following up on offers and discounts.
Among the topics covered are:
- Outbound Marketing & Sales Course | Outbound Go
- Customer Success Course
- SEO (Search Engine Optimization) Course
- Inside Sales Course
- Social Media Management Course
- Email Marketing Course
- Branding & Buzz Course
- Corporate Blogs Course and more
5. Digital Marketing Planning Course | Goobec
Goobec is one of Google’s most recognized partners in Brazil and offers certifications, courses and training for marketers who wish to become a professional.
Among the digital marketing, courses are training in the Google Ads and Analytics tool (as we will see they offer an advanced level course for Google certifications) or in the area of campaign planning, which is why this training is on this list of best courses of digital marketing.
During the Digital Marketing Planning Course, which we understand as an intermediate level, you will learn the steps to create a marketing plan, such as:
- define the company’s vision;
- marketing and sales goals and objectives;
- direct business strategies and actions;
- how to prepare a strategic marketing plan ;
- define the resources that should be used for each action and for the plan in general.
The course even offers hands-on simulations to ensure you assimilate what you’ve learned.
Advanced level | Best digital marketing courses PRO
When we talk about better advanced-level digital marketing courses, it’s harder not to talk about certifications, which end up becoming natural desires for professionals who reach this level of training and qualification.
Below we indicate 2 options for your training as an expert!
6. Google Partners Certification | Goobec course
Google offers a certification program, called Google Partners. To get this certificate you need to take a series of tests (which are free) and that you do from your computer. In total there are 9 tests and 8 certifications.
Goobec offers preparatory courses for these certifications. The course is not mandatory, but it is advisable, see the difficulty of the exam.
Being a Google Partner puts you at an advanced level within your media buying strategies. It is a great differential for you as a professional and also for the company.
7. Master in Marketing and Digital Communication | ESPM
When we talk about advanced-level professionals, we are referring to specialists. In this sense, a graduate degree can also make you reach this level (of course, accompanied by practice and time).
We recommend the MBA Master in Marketing and Digital Communication from ESPM.
The course aims to develop professionals with a strategic vision, ready to plan and put into practice digital marketing actions.
Among the modules such as the course are:
- online consumer behavior ;
- mobile marketing;
- IF THE;
- social networks and media;
- project management;
- usability and more.
So, what did you think of our list of the best digital marketing courses?
We hope it will help you prepare for the market, but it is important that you also focus on practice and other forms of learning such as digital marketing books, blogs and events.
If you are already on the market and want to increase the digital marketing strategy for your business, you can count on the lahar. We are a marketing automation platform with over 1000 clients in Brazil. Discover how our team can help your brand achieve even better results with digital marketing.